How to Make Money on Instagram?

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Instagram is now among the top social media platforms in terms of reach, topping Facebook by more than 2%, with 500 million monthly active users. It has become a global phenomenon, connecting people through intimate images of events, people, foods, or animals. Instagram is the fastest growing social media platform with over 500 million active monthly users.

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Have you ever wanted to know how to make money on Instagram? In this article, you will learn various ways that you can make money on Instagram.

How much do Instagram influencers make?

According to Search Engine Journal, the top five Instagram influencers each have more than 200 million followers. They include Ariana Grande (Cristio Ronaldo), Dwayne Johnson (Kylie Jenner), and Selena Gomez (Selena Gomez). Although Instagram stars can make a fortune, it isn’t easy to make a living as a non-star.

According to the search marketing website, influencers with more than a million followers can make $670 per post. An Instagram content creator with 100,000 followers can make $200 per post. A content creator with 10,000 followers can earn $88 per posting.

The formula is simple: More followers + more posts = more income.

How many Instagram followers are you required to make money on Instagram?

You may be wondering how many followers are needed to bring in actual revenue. The short answer is not as many as you think.

The long answer is dependent on factors that include:

It is easy to tie your niche to a product category (fashion and beauty are the most popular niches based on top Instagram hashtags).

How engaged are your followers (100K fake following won’t add up)

What revenue streams are you interested in?

The more engaged followers you have, the better. Find out how to increase your Instagram followers.

Top Instagrammers can make thousands of dollars per posting, but even small and engaged followers of 1,000 can start to make money.

Read also: How to get followers on instagram?

How to make money on Instagram?

Become an influencer to make money through sponsored posts

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You can promote products from many brands if you reach the coveted influencer status.

An influencer is someone who regularly shares on social media. They can influence their followers to buy products and jump on trends.

They can tap into this power because they have spent so much time building trust with their audience.

To spread awareness about their products, brands often partner with influencers for sponsored posts. You need to increase your Instagram followers and regularly post content that encourages strong engagement.

Influencers who are top-earning thousands of dollars for each sponsored post. It takes talent and hard work to reach this level. Although it is possible, you need to be realistic about your expectations.

It is essential to get to know your audience as an influencer. It is necessary to know who these people are, their values, wants, and interests.

You can then identify the best brands for them. You can also use the Instagram Insights feature to learn more about your audience statistics if you have an Instagram business account.

You have a significant online presence, and big brands are likely to reach out to your brand. You’ll also discover brands that best reflect your values and personality as you build.

To negotiate a deal, reach out directly to them via Instagram or their websites. To increase your chances of being discovered by major brands, you can also list yourself on the influencer marketplace.

You should also be mindful not to lose your audience’s trust when making money with sponsored posts. An Instagram hashtag (something as simple as #sponsored or #ad) that informs followers it is a sponsored post is a great idea.

Sell Physical and Digital Products

Instagram has been a powerful sales engine for eCommerce companies over the past few years.

Because people use Instagram to find and buy products, they added more features to their business accounts like the in-app checkout and the shop button.

Square Online is a brand new tool that you can use to promote products on Instagram.

This tool converts Instagram posts into fully shoppable websites in just three steps.

  • Square will connect your Instagram account.
  • In your Instagram posts, tag items you wish to sell.
  • Click Publish to launch your website.

It isn’t easy to sell products online via Instagram, so it’s a smart idea to have a website. Square Online has a new tool that makes it super simple.

Square Online is free to use, and you only need to pay transaction fees. When you are ready to create a website using your custom domain, you can upgrade to a premium plan.

You can also consider hiring an eCommerce platform provider or a website builder for your website. Then you can use Instagram as a marketing channel.

Dropshipping is an excellent option for beginners. You don’t need to ship your products, and you can handle returns.

Another option is to learn how you can sell on Amazon and then promote your products on Instagram.

You will need to include links to your content on Instagram.

Write a call-to-action and include a link to your website so interested readers can find out more about what you have to offer.

You can also create shoppable posts on Instagram if you’ve created an account as an Instagram creator.

Instagram is a great place to buy everything from cheap cosmetics and secondhand clothes to luxury apartments and high-end cars.

Your potential customer will be there, no matter what product you sell. It is essential to identify your niche and search for keywords and hashtags that you are interested in.

Do Affiliate Marketing on Instagram

Although this is similar to Influencer marketing, affiliates are more dedicated to the brand than influencers. They focus on sales, not advertising or spreading the word about the brand. There is a commission for every sale. As an affiliate, you earn a commission for each product sold. This business model is trendy and can provide consistent revenue.

You will receive a unique URL as an affiliate. This is what the program uses to track how many people click your link and how much you earn. These promo codes or affiliate links are direct links to product purchases. To help your followers find affiliate links quickly, you can use these affiliate links in an email newsletter, a monthly list, or as a link in the bio section of your profile.

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Instagram does not approve clickable links outside of your bio. This is terrible news for affiliate marketing. Promo codes are the best option because they can be easily added to your posts and Instagram Stories.

Potential customers will only need to enter your promo code when they check out to receive their commission. The customer will also get a discount on the product. You can include codes in emails or other communications to reach your audience beyond the platform.

A URL Shortener is a tool that allows you to personalize your affiliate link and promote your offer. They can be bulky and long and may not be user-friendly.

Online merchants offer many affiliate marketing networks, which you can sign up for. To find the right affiliate program for you, you can search various online marketing networks. ClickBank, rewardStyle, and the Business Conglomerate Amazon Affiliate Program are just a few examples.

Publish Sponsored Content

Social Toaster reports that influencer marketing is growing. 92% of individuals trust word-of-mouth recommendations. 76% of people believe they are more likely to trust content shared by friends than brands. 82% of customers would like to receive referrals from their friends before making a purchase decision.

People seek out recommendations from peers, so it’s not surprising that more brands are reaching out to influencers to get shoutouts about their brands.

Instagram users are looking for transparency, and all influencers must disclose sponsored posts according to guidelines set forth by the Federal Trade Commission (FTC). Here’s an example of what a sponsored Instagram post might look like:

Daphne Nur Oz, a TV host with more than 387k followers, is a big name in the industry. It’s not surprising that J.Crew reached out to her to offer a chance to join a community of engaged Instagrammers.

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The best part? Sponsored posts are possible without having a large following. Brands pay attention to engagement rates when choosing an influencer. Dunkin’ is one example of a big brand that wants to work with micro and nano-influencers.

These influencers can have more personal interactions with their subscribers. This means that you can receive an offer even if your Instagram followers number is less than 1,000.

Become an Influencer’s Virtual Assistant

You might be interested in working behind the scenes as an assistant for an Instagram influencer.

Many influencers need assistance with things like filtering sponsorship requests, running ads, and identifying fake followers. You could offer your services as a VA and charge per hour.

You will be responsible for many things as an Instagram influencer VA. This includes managing DMs and scheduling posts. The influencer may also ask you to contribute content ideas to help grow their brand.

This is the place to begin if you want to improve your Instagram marketing skills and not be the center of attention.

Sell Instagram caption services

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Small business owners often use Instagram to market their products and services. However, not all of them have the skills or resources to create compelling captions. These companies will be interested in your creative captions. Remember that they will judge you on your ability to create engaging, short-form copy.

Write captions to get the attention of business owners. Include the captions that get the most engagement in the portfolio. You can bet that if a company hires you to create their Instagram copy, they will want to see examples of your work. Make sure they have samples of your work to look at.

What price should you charge for Instagram captions? You can charge whatever price you think you are worth. You could charge $600 for 10 captions or $1,000 for 20 captions. It is important to charge for your knowledge and not your time or content.

Become a Brand Ambassador

Sponsored posts are a great way to get followers on Instagram. However, most companies want to build long-lasting relationships with influencers, so they look for brand ambassadors who can help promote their company regularly.

Instagram is the most popular channel for influencer marketing. It’s an ideal place for users to search for brand ambassador programs and work with companies to promote their products. Influencers are often given free products by large brands so that they can review them and promote them.

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Jay Alvarrez, a lifestyle blogger, posts videos and photos on his YouTube and Instagram channels. Brands are keen to establish a long-term partnership. Jay Alvarrez has over 6 million followers.

Brands invite Jay to be a brand ambassador. They also offer Jay the opportunity to create capsule collections or co-branded products. He designed a line of luggage and travel bags for the Norwegian company Douchebags in 2018.

Brand ambassadors often sign deals with brands to promote products. Brands need to find influencers who have a following that represents their target audience to achieve better results. Ambassadors have a great chance to earn money, as the average salary for a brand ambassador falls between $40-50,000.

Brands often find micro-influencers more valuable than celebrities in a niche because they have a larger audience.

Sell your Instagram account

Many people trade verified Instagram accounts to make money. This could be because they are tired of Instagram or because they have many business profiles with thousands (or hundreds of thousands) of followers and want to make some extra cash.

You might be able to sell your Instagram account online, including the most popular like Fame Swap or Viral Accounts. You can compare the rates of the different platforms to find the best deal and sell your account quickly for a decent amount. This is a good idea. You never know when you will need to get your Instagram account back. Although I’m not a lawyer, I believe this would violate your Instagram user agreement. Please tread carefully and take your risks!

Dropship to Instagram users

Dropshipping allows a business owner to own a store without the need for a physical location. This model, while it may seem paradoxical, is changing the market. It is necessary to find a supplier that will deliver your products directly from their warehouse to customers. This eliminates the need for expensive inventory.

The process is similar to selling a product. However, this does not require you to store any product. This makes it highly convenient for entrepreneurs and business owners who don’t have large warehouses or other storage space.

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Dropshipping is possible on many e-commerce platforms. Most of these platforms offer a free plan. Oberlo and Shopify are two of the most popular platforms. To find the right niche for your business, you need to test the market and see which products sell best.

You don’t have to spend a lot of money to start selling. This is an inexpensive way of starting a business. This dropshipping platform is a great place to create your own business.

Dropshipping is an actual product of today’s connected technology, and many business owners and entrepreneurs are making a decent living.

Dropshipping is an innovative way to e-commerce. It can be used with social media sites and make you a lot of money from your Insta shop or Insta account.

Make Insta Stories Filters and Masks

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In 2016, Instagram copied Snapchat’s Snapchat Stories and launched Instagram Stories. No one could have foreseen the growing popularity of this format.

Over 500 million people are now using Instagram Stories every day. This type of content is only available quickly, so people are more engaged and gives brands more chances to reach their target audience.

Companies create Instagram Stories filters and masks to show their expertise and promote products. Some companies have in-house filters designers, but other brands are interested in working with talented people specializing in Instagram filters and masks.

You can also make an income stream with Instagram if your passion is creativity. The Spark AR Studio allows users to create AR filters on Instagram Stories.

The popularity of Instagram Stories is growing, and it’s clear that ephemeral social media content in the future. Making Instagram filters and masks is an excellent way for creativity to be seen and make money.


How do you start making money on Instagram?

The first step to making money on Instagram is to create a profile with a recognizable username and upload a few pictures. After that, just start following other users and building up your followers. Soon enough, you’ll be able to make a little money from sponsored posts.

Is it illegal to sell on Instagram?

What is the legality of selling on Instagram? The legality of selling on Instagram is complicated and varies from country to country. In the United States, it’s legal to sell products on Instagram, but it’s important to follow FTC rules.

In the UK, there is no ban on Instagram-based sales, but it can’t be a core part of a business. In Canada, it’s illegal to sell on Instagram for private individuals. It is technically illegal to sell on Instagram because Instagram is a social media platform where all content should be for entertainment purposes only.

What should I consider before selling on Instagram?

Do not sell anything you wouldn’t be willing to buy yourself! You want to make sure that you’re able to provide a level of service and security that’s superior to what people would expect to get from the internet.

It’s important to also understand the high amount of pressure that comes with selling on Instagram. It’s not easy to make money as a business and it can be tempting to sell as much as you can as quickly as possible.

For this reason, it’s important to remember that selling on Instagram is not like selling on eBay. On eBay, you make the money; Instagram takes your money.

How do you ask a brand to sponsor you?

In order to ask a brand to sponsor you, you would have to have been contacted by the brand first. If not, you can reach out to companies that you think might be a good fit for your content.

How can I promote my Instagram for free?

You can promote your Instagram for free by generating buzz with hashtags, creating good content, following accounts that are similar to yours, and getting your account verified. You can also use contests or giveaways to get more followers.

Who is the highest-paid Instagrammer?

The highest-paid Instagrammer, according to Forbes, is Kylie Jenner. She is followed by Jeffree Star, who made over $110 million in 2015. Other high-paid Instagrammers are Ariana Grande, Selena Gomez, Miley Cyrus, and Rihanna. I have been able to find a way to make money on Instagram by posting pictures of cool stuff that I like and then adding a link to the picture.


In conclusion, there are many different ways to make money on Instagram. If you already have a nice following of people who find your content interesting, then you should open up a store or a clothing line on a site like Shopify. If you don’t have a following yet, it’s important to build a community before you monetize your account. Building a community first will give you a chance to make some revenue from people who appreciate your content.

The secret to making money on the app is to have a lot of followers. This is because accounts with many followers are able to reach out to companies to advertise their products or services. Therefore, the more followers you have the more money you will be able to make.

Thanks for reading! If you have any questions, feel free to ask me in the comments below. If this blog helped you, I would really appreciate it if you share it with your friends so they can learn how to make money on Instagram as well.